London based Synth-Pop duo IDER release their first EP “Gut Me Like An Animal”.
London-based synth-pop duo Megan Markwick and Lily Somerville a.k.a. IDER released their first EP Gut Me Like An Animal on March 31st on Aesop only a year after their breakthrough with the single "Sorry", in April 2016. Since then, IDER have been one of the top discovery bands of 2016 gaining popularity and recognition single by single.
Markwick and Somerville met at university and have been writing, playing, singing and creating together since. Although they claim themselves that IDER is continuously developing its sound, always trying different styles and directions, there is something special in their records, which already makes them outstanding and recognisable. When listening to IDER, you can’t help but notice their harmonising voices (which happens very rarely as of late, IMHO) and ability to mix slow and fast tempos into one track, keeping a certain coherence and story, which screams IDER every time you hear it.
When they released their first single "Sorry" in April 2016, they were immediately contacted by Radio 1 and featured on Phil Taggart`s show as one of his Future Firsts.
Throughout the year of 2016 they have been releasing music, videos and playing shows, creating and developing their own sound and style. In June 2016 they released an ethereal single "Pulse" keeping the same atmosphere as "Sorry". Their single "King Ruby", released in September that year, showed another, more twisted-pop side of the duo with its upbeat and convivial mood. Their last track before dropping the EP was a song called "Million" which is a mix of "Sorry" and "King Ruby" in terms of musical style, however the story behind the lyrics probably holds darker messages than you could imagine if listened to not tentatively. The track tells a story about someone hitting rock bottom and falling apart into million pieces and IDER managed to tell it with such simplicity that it makes the message of the story even more powerful.
Gut Me Like An Animal is an EP consisting of 4 songs, where they explore the darkest edges of love and human impulses.
The record seems to be everything that IDER represents, what they want and are showing through their music. There is no specific temp or style, each and every song is different and special, a tactic which makes you long for more, more sound, more explanation, more IDER.
The first two opening tracks are fueled with intensity and sharpness, showing the strong and fearless side of IDER.
They released a music video for one of the opening tracks - "Nevermind" which has a story that simply asks us: "Why worry about the small things when in the end they won`t matter?"
Some background from Markwick and Somerville on the music video:
“The song is a dig at the dog eat dog world we live in — greedy, fast paced, chaotic. We wanted the video to represent this carelessness and be suitable for our increasingly short attention spans.”
The second part of the EP is where we hear melodic harmonising and vulnerability in IDER's voices. Starting with a ballad called "Does She Even Know" co-produced with singer songwriter Shura and finishing off with an awe-inspiring acapella song through which they succeed in touching every feeling a human can possibly feel by listening to music.
With only 4 songs, IDER’s EP Gut Me Like An Animal manages to show what they are capable of as artists, carries multiple messages that are relevant now and will be for a long time, makes you (as a listener) feel like someone understands you and that you are not alone in whatever situation or struggle you are facing right now. It gives opportunities and opens up the roads for deeper thinking about topics that are touched in an EP and, last but not least, brings sounds and melodies you need for everyday life.